Based in San Clemente, Shopes Shapes is a surfboard shaper specializing in custom and asymmetrical boards. I led the art direction and developed a brand identity that reflects the laid-back, earthy spirit of the Southern California surf scene—featuring a neutral, sun-worn palette. My work included logo design, branding, and photography, all crafted to highlight the individuality and craftsmanship behind each board.
Strong Brand Identity
Brand identity that blends the laid-back essence of San Clemente surf culture with refined, intentional design. Centered around a warm, earthy palette of rust, olive, cream, and brown, the branding reflects the hand-crafted nature of these unique boards. Bold yet minimal typography, surf-inspired icons, and textured patterns ground the brand in its coastal roots while giving it a timeless, elevated feel.
Laid Back Lifestyle Photography
The lifestyle photography for Shopes Shapes captures the easygoing rhythm of Southern California surf culture. With candid, movement filled moments, textured details, and sunset-soaked imagery, the visuals highlight the handcrafted nature of the boards and the meditative energy of the shaping and glassing process. The result is a photo style that feels personal, grounded, and effortlessly cool—just like the brand.
