BE’s commitment to mindful living and top tier quality was at the core of inspiration for every step in the design process. I translated the brand’s mission of holistic wellness and sustainability into every aspect of the design. The packaging features hand-drawn illustrations in a sketched, organic style that highlight the natural ingredients, reinforcing the brand’s connection to nature. Thoughtful typography, color choices, and layout work together to create an inviting, organic aesthetic that reflects the brand’s commitment to well-being and mindful living.
To parallel the organic, plant-derived ingredients that go into Botanical Elixirs, I created a collection of hand-drawn illustrations for the packaging. Using the standout ingredients in each unique flavor profile, I created organic, sketched designs that emphasized the harmony between all of the natural ingredients.
Organic Illustrations
The color palette draws directly from nature, inspired by the hues of the ingredients in each elixir—purple acai berries, green dandelion leaves, and yellow lemons. Each color also reflects the mood the beverage is meant to evoke: calming purple , happiness inducing yellow, balanced green, and energizing maroon, creating an intuitive and sensory connection between the drink and its effects.
Colors Inspired by Nature
Naturally Bold
The branding and packaging for BE Botanical Elixirs blend an eclectic and vibrant aesthetic with a deep connection to nature. Hand-illustrated botanical elements highlight the drink’s natural ingredients, while a bold, earthy color palette reflects both the flavors and the emotions they evoke. The result is a fun, expressive design that feels both organic and energizing, inviting consumers to embrace wellness in a visually rich and engaging way.