Festival la Clé de Voûte.
I had the privilege to design captivating posters, flyers, and a website for the 2023 French summer festival, la Clé de Voûte. This enchanting event showcases internationally acclaimed musicians performing in the vaults of historic churches throughout the French countryside, celebrating classical music and heritage.
The color palette was carefully selected for this project to reflect the vibrant spirit of the music, with bright and lively hues that capture its energy. Additionally, the incorporation of burnt orange pays homage to the breathtaking sunsets of the scenic French countryside, infusing the design with the warmth and beauty of its rolling hills. The imagery of the songbird, music notes, and the iconic hills and churches paint a scenic picture of what concert-goers can expect from the event when purchasing tickets through the website.
Colors and icons inspired by the French countryside.
Highlighting the beauty of the historic churches and picturesque landscape.
Including images of the beautiful historic architecture of the churches and the picturesque countryside, I highlighted the visual beauty of the event. This thoughtful inclusion not only underscores the festival's profound connection to these stunning locations but also serves to amplify the visual narrative, inviting visitors to immerse themselves in the beauty and significance of the festival's setting.
The festival's poster design harmoniously mirrored the style of the website, creating a cohesive visual identity across both digital and print mediums. This alignment reinforced the festival's branding and allowed for a seamless transition between online presence and physical advertising. The poster echoed the festival's spirit while engaging audiences through its familiarity and consistency.
